Friday, July 14, 2017

Dramatic Design of Reimagined 2018 Honda Accord Signals New Direction for
America’s Retail Best-Selling Midsize Sedan



          Next-generation Honda design, packaging and proportion
          Interior space and quality that exceeds the midsize class
          New powertrain lineup: turbocharged and electrified performance
          Lighter, more rigid body and new chassis design
          Honda Sensing® technology standard on all models and trims
          New Accord Hybrid to be made in Ohio



DETROIT, MI Jul. 14 2017 – Honda today showcased a new direction for
America’s retail best-selling midsize sedan with the world debut of a more
stylish, sporty and premium 2018 Honda Accord that launches this fall. The
world debut event held today in Detroit can be viewed at


The 10th-generation Accord is new from the ground up and features a lighter
and more rigid body structure, an advanced new chassis design, two all-new,
high-torque direct-injected and turbocharged engines, the world’s first
10-speed automatic transmission for a front-drive car and a new generation
of Honda’s two-motor hybrid technology, along with a host of new safety,
driver-assistive and connected-car technologies – all wrapped in a more
sophisticated, sleek and athletic design with top class interior space and
comfort.


“We are redefining the Honda Accord for a new generation of buyers by
bringing something unexpected that challenges the idea of what a mainstream
sedan can be,” said Jeff Conrad, senior vice president of the Automobile
Division of American Honda Motor Co., Inc. “Even as we advance core values
like great driving dynamics, safety performance and efficiency, the
distinctive design of this all-new 2018 Honda Accord will help it appeal to
both head and heart in equal measure.”


Next-Generation Accord Design and Packaging


In reimagining the Accord for its 10th-generation rebirth, Honda designers
and engineers went back to the fundamentals of proportion and stance with a
sporting and athletic appearance, like a sprinter in the blocks. The
approach reinvigorates classic Honda design principles, such as a low and
wide body, expansive visibility and sporty seating position, and then
translating them into a thoroughly modern, sporty and premium Accord sedan
design.


The new Accord features a longer wheelbase (+2.16 inches), a lower overall
height (-0.59 inch) and wider (+0.39 inch) body, wider wheel tracks (+0.20
in. front, +0.79 in. rear), a shortened overall length (-0.39 inch) and
lower, sportier seating position (-1.0 inch front and -0.79 inch back). A
sweeping greenhouse positioned farther back on the body completes the new
stance and proportion of the next-generation Accord. The combined effect of
these changes is a more premium look, highlighted by shorter overhangs, a
bold front fascia, a long and low hood, and a visual center of gravity
moved closer to the rear wheels.


Viewed head-on, the new Accord’s greenhouse also angles in more
dramatically from the window sills to the roof, further emphasizing the
wide lower body, while inside the cabin the seats have been moved slightly
inward that contributes to improved hip, shoulder and head room while
enhancing occupants’ freedom of movement. Also, the longer wheelbase
allowed designers to move the second-row seats substantially rearward,
giving Accord almost 2 extra inches of rear leg room to offer one of the
most spacious rear seating areas in its class. Overall passenger volume is
increased by 2.5 cubic feet to 105.7 (based on LX). Trunk space has also
been increased by nearly one cubic foot on the 1.5-liter and 2.0-liter
engine powered Accords and by 3.2 cubic feet on the Accord Hybrid to a top
level 16.7 cubic feet (+0.9 cu.ft.).


Elegant and modern exterior detailing compliments the Accord’s new, more
dynamic design. The bold and upright front fascia is highlighted by Honda’s
signature chrome wing front grille positioned above a large main air intake
and flanked by available 9-lamp full-LED headlights and LED fog lights. The
chiseled hood features a distinctive and aggressive raised center, and the
deeply sculpted body sides enhance the visual length and strength of the
lower body.


Further, a new laser brazing process that joins the dramatically arching
roof to the body side panels creates a clean appearance with no garnish
over the rain channels. The similarly low and wide rear view is finished
off with an upswept decklid, distinctive LED light-pipe taillights and
cleanly integrated dual exhaust ports. Overall aerodynamic efficiency is
improved by approximately 3 percent (based on EX trim) to make it the most
streamlined Accord yet.


Elegant and Tech Savvy Cabin

The 2018 Accord also boasts a larger, more premium and tech savvy interior
that compliments its athletic and elegant body design, delivering a level
of quality and premium feel that belies Accord’s mainstream sedan status.


The new Accord features a panoramic forward view that is enabled by its
lower cowl and by front roof pillars that are 20 percent narrower and moved
rearward relative to the driver’s seating position. The new soft-touch
instrument panel features an ultra-thin profile and three-tier design with
a strong upper deck that describes a continuous arc from its outboard
section through the side door sills, giving a sense of strength and visual
continuity.


A more intricately contoured sport inspired steering wheel with deep-set
thumb rests and available paddle shifters compliment the Accord’s more
sophisticated and sporty performance capabilities. Meticulous attention to
the tactile and visual quality of surface materials and decorations
communicates modernity and soft-spoken elegance throughout the cabin.


The inboard positioning of the seats provides for improved freedom of
movement and is complimented by longer, wider and more deeply padded arm
rests, front and rear; while the Accord’s newly designed seats feature
taller shoulder bolstering for a more premium appearance and improved
lateral support. New high-accuracy seat padding with variable firmness
improves seating comfort and support. The driver’s seat now has available
12-way power adjustment with height-adjustable lumbar support, and
passenger comfort is further enhanced by available new heated and
ventilated front seats and by improved available rear seat heating with
both seat bottom and seat back heating elements.


The tech-savvy and easy-to-use 2018 Accord cabin also features an all-new
HMI that includes an ultra-slim 7-inch TFT driver’s meter and a new 8-inch
Display Audio touchscreen interface with physical volume and tuning knobs
and more intuitive, smartphone-like features and functionality including
customizable app tiles and home-screen shortcuts, along with Apple CarPlay™
and Android Auto™ compatibility. The Accord also will offer the
next-generation of HondaLink telematics with new capabilities including
emergency roadside assistance, remote locking/unlocking and engine start,
stolen vehicle tracking, remote diagnostics, geofencing, speed tracking and
more.


Touring trims of both 1.5-liter and 2.0-liter models also feature a new
6-inch driver’s Head Up Display with selectable information, including
speed, engine rpm, turn-by-turn navigation, and Traffic Sign Recognition.
Additional new or improved connected-car technologies available on the 2018
Accord include wireless device charging, automatic Bluetooth® phone pairing
with Near Field Communication technology, 4G LTE in-car Wi-Fi, and
Wi-Fi-enabled over-the-air system updates.


Audio systems vary by trim, starting with 4 speakers and 160 watts on LX,
8 speakers and 180 watts on Sport and EX trims, and 10 speakers and 450
watts on EX-L and Touring trims. All models feature USB charging ports (two
2.5-amp ports on EX and above) along with Bluetooth connectivity.


Accord Performance: Turbocharged and Electrified

The 2018 Accord takes an entirely new approach to performance by featuring
three advanced new powerplants – two direct-injected and turbocharged
4-cylinder engines and the third generation of Honda’s two-motor hybrid
powertrain technology. The 2018 Accord also features a new Honda-developed
10-speed automatic transmission (10AT) with the 2.0-liter turbo engine, the
first of its kind for a front-wheel-drive car, and an available 6-speed
manual transmission for both turbocharged engines.


The new 1.5-liter, 16-valve DOHC direct-injected turbo with dual Variable
Timing Control (dual VTC) produces a peak 192 horsepower (HP) at 5,500 rpm
and 192 lb-ft. of torque from 1,500 to 5,000 rpm, up from 185 HP at 6,400
rpm and 181 lb.-ft. at 3,900 rpm on the existing, normally aspirated
2.4-liter model. The new 1.5-liter turbo is mated to a Honda continuously
variable automatic transmission (CVT) or, in Sport trim, to a CVT or a
6-speed manual transmission (6MT).


The Accord can also be equipped with a new 2.0-liter 16-valve DOHC
direct-injected turbo with i-VTEC® valvetrain paired with a 10-speed
automatic transmission or, in Sport trim, to the 10AT or an available 6MT.
The new 2.0-liter turbo, sharing much of its design with the race-bred 2017
Civic Type R, produces 252 HP at 6,500 rpm and 273 lb.-ft. of torque from
1,500 to 4,000 rpm, compared to 278 HP at 6,200 rpm and 252 lb.-ft. at
4,900 rpm for the 3.5-liter V6 that it replaces.


Both turbocharged engines utilize a host of new technologies, including
high-efficiency low-inertia turbos, variable valve timing,
low-pressure-loss air intake and high-accuracy direct injection, to deliver
immediate and powerful response along while still anticipated to receive
top level fuel economy ratings.  The two new automatic transmissions – the
CVT for the 1.5-liter engine and new 10AT for the 2.0-liter engine – take
greater advantage of available torque while maximizing quietness and
efficiency during highway cruising. The redesigned CVT has an 11 percent
lower ratio compared to the current version for more powerful launch
performance, while the new 10AT is 22 lbs. lighter, has a 68 percent wider
overall ratio range with a 43 percent lower first gear, and a 17 percent
taller top gear compared to the current Accord’s six-speed automatic.


Production of New Accord Hybrid Returns to Ohio

An all-new, even more refined and fuel efficient Accord Hybrid will be
again built in Marysville, Ohio after a couple of years of production in
Japan, and will be powered by the third-generation of Honda’s innovative
two-motor hybrid technology, offering improved power delivery with no
compromise to interior or cargo space and packaging.


The new hybrid powertrain will utilize a 2.0-liter Atkinson cycle engine
with greater than 40 percent thermal efficiency, the highest for any
mass-produced Honda engine, paired with Honda-developed electric motors
that are the first drive motors in the world to use magnets containing no
heavy rare-earth metals. As before, the Accord two-motor system operates
without the need for a conventional automatic transmission.


Additionally, a new, more compact intelligent power unit (IPU), containing
the hybrid battery pack and its control systems, is now mounted under the
rear floor instead of in the trunk, preserving both cargo space (16.7
cu.-ft.) and the flexibility of a 60/40-split and folding rear seat,
standard on all models and trims. Detailed specifications on the 2018
Accord Hybrid, including power and fuel-economy ratings, will be release
closer to launch.


New Approach to Body and Chassis Design

The 2018 Accord’s new body structure is lighter and more rigid, utilizing
29 percent ultra-high-strength steel, the most extensive application of
this weight-saving material in any current mass-produced Honda car.
Overall, the new Accord employs 54.2 percent high strength steel (above 440
MPa).


Key body features include the latest generation of Honda’s Advanced
Compatibility Engineering™ (ACE™) body structure with crash stroke front
frame, tailor-tempered rear frame members for improved crash-energy
absorption, and the extensive use of structural adhesives for increased
rigidity, cabin quietness and weight reduction. Total vehicle weight is
down between approximately 110 to 176 pounds, depending on trim, while body
torsional and bending rigidity are improved 32 and 24 percent,
respectively, aiding ride quality, cabin quietness, and dynamic
performance.


Mated to the new body is a more sophisticated new chassis design. The 2018
Accord’s lighter chassis features a new Macpherson strut front suspension
with L-shaped aluminum control arms mounted to an all-aluminum front
subframe. The new setup better isolates and manages varying road inputs,
improving handling precision, ride quality and cabin quietness along with
outstanding high-speed stability and control. The new, more space-efficient
rear suspension is a multi-link design mounted to a more rigid, floating
rear subframe. Fluid-filled compliance bushings at all four corners further
improve ride comfort and absorption of road irregularities, and all new
Accords also feature, for the first time, an Adaptive Damper System with
the ability to adjust shock absorber damping force every 1/500 of a second,
providing for a more compliant and controlled ride in all driving
situations.


The new Accord has a 10 mm lower center of gravity. The adoption of
lighter-weight turbocharged engines and other body design changes reduce
the vehicle’s moment of inertia, resulting in crisper turn-in and steering
response. All models now have near optimal FWD weight distribution of
approximately 60/40 (front/rear). Accords with the new 2.0-liter i-VTEC
turbo and 10AT check in at approximately 61/39, a significant improvement
versus the current V-6 and 6AT Accord.


All new Accords will now come equipped with a Two-Mode Driving System
featuring Normal and Sport settings, allowing the driver to dial-up/down
the vehicle’s sporty reflexes depending on the driving environment. The
system engages with multiple chassis and drivetrain components, including
the new dual-pinion variable-ratio electric power steering (EPS), automatic
transmission, drive-by-wire throttle, adaptive dampers and Active Sound
Control system, to provide the driver with an expanded range of driving
characteristics. An ECON mode is also available that helps improve fuel
efficiency by modifying throttle mapping and HVAC operation.


Along with the first application of structural adhesives to Accord, cabin
quietness is further enhanced by a comprehensive sound-insulating package
that includes full underbody covers, which also aid aerodynamics, front and
rear fender and engine compartment insulators, alloy wheels with
Honda-proprietary resonator technology, sound-absorbing carpet, acoustic
laminated windshield glass – plus front door acoustic glass on EX and above
– and a new, three-microphone Active Noise Control system.


Advanced Safety and Driver-Assistive Technology

For 2018, all Accords will feature the full suite of Honda Sensing® safety
and driver-assistive technologies as standard equipment. Honda Sensing
includes Collision Mitigation Braking System™ (CMBS™), Lane Departure
Warning, Road Departure Mitigation, Adaptive Cruise Control with Low-Speed
Follow and new Traffic Sign Recognition. Additional available
driver-assistive technologies include Blind Spot Information, front and
rear parking sensors, Cross Traffic Monitor and Driver Awareness Monitor;
and all models feature a Multi-Angle Rearview Camera with dynamic
guidelines.


Standard advanced active and passive safety systems include Vehicle
Stability Assist with Traction Control, Anti-lock brakes with Electronic
Brake Distribution, Tire Pressure Monitoring System (TPMS), advanced front
airbags, driver and front-passenger side airbags and new driver and
front-passenger knee airbags. The Accord targets top U.S. government (NCAP)
and IIHS collision safety ratings.


Accord Models and Trims

More detailed information will be provided closer to launch, but the
1.5-liter powered Accord will be available in six trims – LX, Sport, EX,
EX-L, EX-L Navi and Touring. The 2.0-liter model has four trims available,
which are Sport, EX-L, EX-L Navi and Touring. And the new Accord Hybrid
will be available in five trims – Hybrid, EX, EX-L, EX-L Navi and Touring.
Sport trims for both 1.5-liter and 2.0-liter engine variants will now
feature available short-throw 6-speed manual transmissions.


Accord Manufacturing

All variants of the 2018 Accord will be produced at Honda’s Marysville,
Ohio auto plant1, at which the company is investing with numerous
enhancements to further advance quality and efficiency, including the
introduction of additional technologies and processes. Accord was the first
vehicle from a Japanese automaker to be made in America and has been in
continuous production at the Marysville Auto Plant since November 1982,
with cumulative U.S. production exceeding 11 million units over 35 years.


The 2018 Accord’s 1.5-liter and 2.0-liter turbo engines will be produced at
Honda’s Anna, Ohio engine plant, and its CVT transmission will be
manufactured at the company’s Russells Point, Ohio plant.


The all-new, Honda-designed 10-speed automatic transmission will be
produced at the company’s Tallapoosa, Georgia plant1. Honda recently
announced a combined $149 million investment in the Russells Point and
Tallapoosa plants to facilitate production of the new 10AT. Additional
details concerning new manufacturing technology and investments will be


announced closer to launch.

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